![]() Competitive squads are affiliated with different cheerleading companies or associations. ![]() However, it has expanded into a sport in its own right and can now be found outside of schools. Expanded RoleĬheerleading started as a sideline activity geared toward supporting school sports. Such organizations as the International Cheer Union and the International All Star Federation govern and promote cheerleading worldwide. Most of these organizations offer training camps, issue guidelines, and host competitions. These include the Universal Cheerleaders Association and the U.S. Since then, various people have established other cheerleading organizations. In 1948 Herkimer started the National Cheerleaders Association. Among his accomplishments, he conducted the first cheerleading camp and devised a jump that was named after him. He was a cheerleader at Southern Methodist University in Dallas, Texas. The “founding father” of the modern cheerleading industry is Lawrence Herkimer. The southern United States (including Texas) is usually considered the heart of modern cheerleading. Routines are typically loud, fast, and energetic. Cheerleaders are expected to smile constantly and express enthusiasm. Female cheerleaders often wear short skirts, hair ribbons, and makeup. In the early 21st century some 85 percent of cheerleaders were female. Today cheerleading is well established not only throughout the United States but also in many countries around the world. To many it symbolizes school spirit, leadership, and youthfulness. Cheerleading has long been considered an iconic American activity. Cheerleaders entertain spectators at sporting events and encourage louder and more-enthusiastic cheering. Cheerleading, or cheer, is a team activity that combines elements of dance and gymnastics with shouted slogans.
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